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Eugene, Oregon Real Estate Blog

Mark Weisman

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Lee Manor Tuna Festival (Yeehaw! RideEm Tuna)

by Mark Weisman

Riding tuna is a favorite Lee Manor activity!

Snagit for Real Estate Professionals

by Mark Weisman

Snagit by TechSmith is a great tool for taking snapshots of Web pages, either parts of pages or entire scrolling pages.

This is an example of a Snagit image captured in about 10 seconds of work:

Snagit is a one-time purchase of $50 and can be found here.

Lane County Real Estate Update

by Jack Russell

When comparing market activity in the Greater Lane County area in May 2010 with the same month last year, closed sales rose 29.6%. Pending sales and new listings both decreased 20% and 0.4%, respectively. When comparing May 2010 with April 2010, closed sales went up 3.2% (320 v. 310). Pending sales fell 45.4% (256 v. 469) and new listings also dropped 24.2% (524 v. 691).

At the month’s rate of sales, the 2,312 active residential properties would last 7.2 months.

SALE PRICES

Sale prices increased in Lane County during May 2010. The average sale price for May 2010 increased 2.1% compared to May 2009. The median sale price also went up 2.3%. See residential highlights table below.

Month-to-month, when comparing May 2010 to the month prior, April 2010, the average sale price and median sale price both showed increases. The average sale price went up 4.5% ($228,800 v. $218,900) and the median sale price grew a slight 1.8% ($203,500 v. $199,900).

Be sure to check out some of Lane County's best deals on homes!

Announcing RPS Platinum webinars!

by Mark Weisman

Real Pro Systems training department is happy to announce a new, recurring schedule for Real Pro Systems Platinum training webinars!

See our training page for the full schedule.

Real Pro Systems Platinum has attracted a steady stream of agents and brokerages because it's an outstanding real estate sales pipeline management and complete CRM solution.

Whether you have a large brokerage, a medium size firm, or are a sole practioner, Real Pro Systems Platinum offers incredible value and capability. Now, trainings for RPS Platinum users and administrators are available on a regular basis.

Sessions scheduled for February and the beginning of March are:

  • Platinum Contacts management (Feb. 15, 22,  and March 1)
  • Platinum Leads management (Feb 16, 23, and March 2)
  • Platinum Prospects management (Feb 17, 25,  and March 3)

To join these webinars, or our Coaching sessions on SEO with Dennis Greenfield, or on stealth marketing and emailing with Galand Haas, be sure to bookmark the Real Pro Systems training page!

February Webinars

by Mark Weisman

At Real Pro Systems, we are seeing agents increasingly focusing on putting their websites to work for them, with the goal being not simply to survive but to thrive in the current market. To help agents thrive, we continue to offer the training they need to get most out of their websites.

2011 got off to a good start with a mixture of QuickStart trainings for new Real Pro Systems agents, Advanced Skills sessions for agents ready to get the most out of their systems, and Coaching webinars focused on stealth marketing and search engine optimization.

February brings another busy month of training opportunities. To register for a training webinar, click here.

Similar to January, here's a rundown of our February Training offerings:

QuickStart for new Real Pro Systems agents

Bootcamp for new agents: Learn how to  work your website, and make your website work for you!

Learn how to: Create 'sticky' home pages that increase visitor's time on your site; use the built-in editor and its page design templates to create custom pages; work with photos and video; manage listings; manage lead generation and drip email campaigns (Real Pro Systems Gold); and create groups for custom email.

QuickStart is offered twice weekly (most weeks) 

Click here to register for QuickStart for new Real Pro Systems agents.

Advanced Skills webinars

We currently offer five skills webinars designed to help agents build their SEO, capture leads, and grow their business using the tools built into Real Pro Systems websites.

 Click here to register.

Blog: Be the Local Expert - Drive traffic and influence readers when you position yourself as the local real estate expert. Learn simple techniques for updating your blog with minimal effort. Easy-to-implement strategies keep web visitors and search engines coming back for more.

Dates offered (click to register)

Generate Business with Custom Email - Learn easy-to-use, powerful email tools and drive more business! Covers newsletters, listings blasts, topical blast messages and introduces new video emails.

Dates offered (click to register)

Get Price Reductions with Showing Feedback - Reduce "dead" inventory and get price reductions when you need them. Learn how agents use the integrated showing feedback system to win listings, communicate with sellers, and get price reductions in a timely and effective manner.

Dates offered (click to register)

Custom Content Creation: Building Community Pages - Search engines love custom content. Learn how to engage visitors and promote your business through custom website content. This session shows you how to create Community Pages with text, photos, video and links.

Dates offfered (click to register)

Tag-Based Listings: Segment for Profit - Help motivated buyers find exactly what they want! Learn to tag listings with specific attributes like Lakefront Property, Mountain Views, proximity to certain schools, etc. Also covers how to create custom navigation links for tagged properties.

Dates offered: (click to register)

Coaching webinars 

Join co-founder Galand Haas and SEO specialist Dennis Greenfield for sessions packed with leading-edge ideas and practical tips:
 
  • Top SEO Strategies with Dennis Greenfield - On Wednesday, February 16th (10:00 - 11:00 AM, PST), join search engine optimization specialist Dennis Greenfield as he shares insights and strategies on how to make your website more visible to search engines. Learn what to do, what to avoid, and how to monitor your progress.    (click here to register)
  • Coaching Session 1 with Galand Haas: Marketing Your System - Date: Tuesday, Feb. 8 (11:30 AM - 12:30 PM, PST)  Strategies covered in detail: Stealth site marketing, integrating successful print campaigns, low cost marketing ideas, pay-per-click budgets, benefits of branded vs non-branded marketing.   (click here to register)

Coaching Session 2 with Galand Haas: Having Success with Email - Date: Tuesday, Feb. 15 (11:30 AM - 12:30 PM. PST)  Strategies covered: Effective email campaigns, permission-based marketing; long-term strategies for converting prospects into clients.   (click here to register)

What is "original content" anyway?

by Mark Weisman

As agents move into blogging, and look to build up their website's content in other ways, one goal naturally is to improve search engine standing. However, we commonly hear that in order to get credit from search engines like Google, content must be "original." But what exactly does "original" mean? Since we all use quotes and statistics from outside sources at times, how should we think of the issue of originality?

In terms of each search engine's actual algrorithms, no one knows specifically.

It seems best to make sure that your content is "substantially" original, according to Google. In their words, "Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar."

Unfortunately, we have noticed recently that many real estate websites are replicating content from other sites, so that a significant amount of content is "appreciably similar" -- to use Google's phrase -- to existing content. While the effort to provide information and to build page count is on the right track, if your content isn't reworked into your own voice and supplemented with original reflections (or new data), you aren't getting the search engine "credit" that you are looking for.

No doubt, being original takes work -- but the good news is that it might not be as hard as it seems. Here are a couple of ideas. First, you can offer an original take on an existing topic so that, even if you've borrowed quotes or statistics, you put a new, local spin on it. The idea is to reinterpret information for a specific audience you serve, augmenting it with local data and obtaining quotes from local sources.

Better yet, use your own experiences as your resource. Think about it: your email inbox, your recent conversations, your phone calls, all of them are a rich mine of possible topics. What real estate questions have you been asked in the last two months? Each question (and answer) sitting in your inbox is a potential topic waiting to be "mined" into good website content. Make a blog post or custom page about it. Chances are extremely good that if one person asked you something, lots of others have the same question.

Links: This article from Google addresses why originality matters, and how they approach it in general terms.

Coaching Opportunities

by Mark Weisman

In addition to webinars and training opportunities that you can find here, I encourage you to take advantage of agent Galand Haas's coaching calls. The schedule can be found here.

Galand Haas is a top agent, a frequent speaker at national events and a longtime user of Real Pro Systems websites. His coaching webinars cover stealth marketing websites and how to market them, integrating successful print campaigns, low cost marketing ideas, pay-per-click budgets, and the benefits of branded vs non-branded marketing.

Galand also covers effective email campaigns, permission-based marketing, and long-term strategies for converting prospects into clients.

To register for one of Galand Haas's coaching calls, click here.

Should I Buy a Home Now?

by Mark Weisman

I'm often asked if this is a good time to buy a home. Some clients are concerned that home prices may fall further than they have already. They are assuming that the best course of action is to wait for the bottom in the market and then buy. The problem with this approach is that you don't know where the bottom is until you see it in the rear view mirror, meaning until you've missed it!

Home prices are one factor in determining your cost of ownership, but so are interest rates and financing availability. Even though interest rates have gone up in the last six months, they are still near historic lows. Since your monthly mortgage payment is a combination of paying down your principal and paying the interest owed, if home prices come down a little further but interest rates up, it could cost you even more to service a mortgage on an identical home!

While a home is a major investment, it is also the center of your personal life. It's important to live in a home that reflects your taste and values, yet is within your financial "comfort zone." To that end, it may be more important to lock in today's relatively low interest rates and low home prices, rather than to hope for a further break in prices in the future.

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HomeVenture
HomeVenture Real Estate
1200 Executive Parkway Ste 400
Eugene OR 97401
541-743-8500